Louis Vuitton Malletier, commonly referred to as Louis Vuitton or shortened to LV, is an international French fashion house specializing in trunks, leather goods, ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books. Known the world over for its iconic LV monogram and logo, Louis Vuitton is one of the most recognizable brands in the world. A long time symbol of prestige and wealth, the company commands some of the highest prices in the international fashion market for its products.
Started in 1854, Louis Vuitton sells its products strictly through its own retail stores, small boutiques in high-end department stores, and online through its website. Louis Vuitton competes directly with such luxury brands as Versace, Hermès, Gucci, Dolce & Gabbana, Burberry, Dior, Chanel, Fendi, Armani, and Prada.
The Louis Vuitton Brand and the famous LV monogram are among the world's most valuable brands. According to a Millward Brown 2009 study, Louis Vuitton is the world's 29th most valuable brand, right after AT&T and before HSBC. The brand itself is estimated to be worth USD 19.395 billion.
