August Berg’s debut collection, Serenity, comes in 32mm and 40mm dials. A new modern classic, designed by renowned Danish watch designer Magnus Joergensen, Serenity is uncompromising quality, style and contemporary minimalism. The collection represents the best of Danish design traditions with a twist of modern features and colours, inspired by the Danish landscapes and scenery from the deep blue skies and the jewel toned waters of a summer holiday.

August Bergs signature Perlon straps are meticulously crafted using high-quality nylon, intricately woven to increase functionality and style. Unlike typical Perlon straps, August Bergs are lined with Nubuck (cowhide leather) for a comfortable and breathable feel. The Perlon straps also feature hidden strap holes which are invisible from the front of the belt to complete the seamless, minimalist look.

Packaged in its signature sustainable and reusable eco-conscious bamboo box, each August Berg timepiece is identifiable by its iconic, single-domed Sapphire Crystal dial window, delivering a striking and unparalleled view into the dial with its convex shape.

Accentuated by a crown, emblazoned with the sleek August Berg infinity logo symbolizing the perfect time loop, August Berg’s 1950s modern vintage aesthetic, emphasizes the value of time and our relationship with it.

Each timepiece is powered by a Japanese quartz movement known for its precision, reliability, and longevity – and wrapped it in a surgical-grade double stainless-steel case (316L) making each August Berg timepiece durable, corrosion-resistant and able to withstand even high temperatures. Every August Berg strap is designed with an “easy release” function that allows you to easily switch the strap and turn up your style and look in a second.