The Urban Pop is a bold statement in sustainable style, combining modern design with eco-conscious materials. Featuring a 40mm eco-ceramic case crafted from a unique blend of ceramic and bio-based resin sourced from castor plants, this timepiece is both durable and environmentally friendly. The minimalist dial with high-contrast markers exudes sleek sophistication, while the bio-based resin strap offers both comfort and a subtle texture for effortless cool. Embellished with the iconic slogan “Takes a licking and keeps on ticking,” it pays tribute to Timexs enduring legacy of durability, all while embracing the planets resilience.